Privacy Policy for howru

1. What We Collect

We collect only what's necessary to provide and improve the app experience:

• Email address – used for account creation and login
• Location data – used to drop mood pins on the map
• Mood posts & profile info – to help you revisit past moods and share with others
• Device information – to monitor app performance and fix bugs

2. How We Use Your Data

We use your data to:

• Enable core features (mood posting, group chats, daily matches)
• Improve app functionality and user experience
• Understand overall app usage trends (e.g., most common moods, active times)

We may use aggregated or anonymized data (without personal identifiers) for analytics, insights, or future features. If used externally, individual users will not be identifiable.

We may analyze user-submitted content (e.g., moods, captions, and images) to generate anonymized emotional trend data. We may use or license this anonymized content and insights for research, wellness, or machine learning purposes. These datasets will not contain names, emails, precise locations, or other personal identifiers.

3. Third-Party Services

We use trusted third-party tools like Firebase and PostHog to operate the app securely and understand how users engage with it. These services help with authentication, analytics, and performance monitoring, and they are compliant with global privacy standards such as GDPR and CCPA.

4. Data Retention & Deletion

You can delete your account at any time through the app. This removes your profile, moods, and chats from our servers.

5. Policy Updates

We may update this policy as howru evolves. When we do, we'll let you know through the app or by email.

Contact

📩 privacy@howru.me